DUNDAS will offer Proof of Attendance tokens (PoAPs) to a select group of 340 guests attending the 2023 Paris Fashion Week show. The D24 collection of NFTs, named "Dundas PFW 2023," will be minted on Unique Network's carbon-neutral advanced NFT infrastructure and will serve such functions as corroborating guest attendance.

Founder’s Message

“DUNDAS has heavily invested in the intersection of web3 technologies and fashion since the beginning of this movement. The support of industry leaders like Polkadot and our strategic partnerships with UME and Unique Network helps bring this all to life. PoAPs are just the beginning. We can't wait to show the world all the groundbreaking experiences we're building together."

Evangelo Bousis, Founder and Image Director of DUNDAS

“We’re thrilled to announce our innovative collaboration with DUNDAS, Unique Network, and Polkadot, which will provide an authentic and relatable perspective on NFTs, fostering enriching narratives and experiences for a diverse and growing community. Also, as a female director in the space, I was inspired narratively by Peter Dundas’ iconic designs and his DUNDAS woman: a confident, unapologetic, powerful, resilient, sensual, and feminine figure. Based on Peter Dundas’ creative vision for the PoaP, we will release the PoAP, "Paris Fashion Week 2023: D24," on March 6th, marking the beginning of an exciting year of surprises!”

Victoria Bousis, CEO & XR Director UME Studio

The Opportunity

Peter Dundas and Evangelo Bousis are on a mission to transform digital fashion using Web3 technology; therefore, when the opportunity arose to venture into NFTS, the decision was straightforward.

To capitalize on its mission, DUNDAS used PoAPs to create unique experiences for an exclusive list of guest fans and supporters attending the 2023 Paris Fashion Week. With an award-winning studio (UME studios) available to design the tokens, they only needed a capable platform to mint these PoAPs for usability and sustainability.

How we Helped

DUNDAS takes a forward-looking approach to fashion and strives to be sustainable and progressive. Their goal is to appeal to global fashion enthusiasts and build a thriving Web3 community. By staying accessible and maintaining a dedication to sustainability and innovation, DUNDAS aims to remain a leading brand in the fashion industry.

Utilizing the Polkadot ecosystem, which is environmentally friendly and sustainable, Unique has provided DUNDAS with an advanced NFT infrastructure to implement customizable, dynamic, and jointly owned NFTs as cutting-edge PoAPs, highlighting their wearable D24 collection.

Products Used

  • Re-fungible tokens
  • Transaction sponsoring

The Results

Adding the unique element of owning an exclusive PoAP to such an esteemed fashion event gives attendees a new and exciting way to announce their attendance. These digital collectibles make the experience more memorable, creating a sense of exclusivity and status for the guests.

As we look towards the future, we anticipate the PoAPs will enhance loyalty and generate sustained interest in DUNDAS long after the event. They’ll help establish DUNDAS as the progressive fashion brand it strives to be.


Peter Dundas launched his eponymous lifestyle brand in unconventional style, debuting with Beyoncé Knowles at the 2017 Grammy Awards. With partner Evangelo Bousis, DUNDAS was created around a non-seasonal structure of timeless and seasonless capsule collections to meet the needs of the brand’s clientele. The DUNDAS woman has a nomadic spirit – she is a global traveler and values style over trends. For more information, visit dundasworld.com

About UME

Recently awarded the PGA Innovation Award for 2023, UME is an innovative 3D studio that creates iconic stories and branded digital assets for web 3.0, groundbreaking immersive XR experiences, and “made in-engine” films and series via virtual production pipelines. UME bridges cinema, technology, and gaming through emotive virtual humans, fantastical worlds, and meaningful gaming interactions to pioneer the future of storytelling across platforms and audiences.