Unique Network is excited to partner with DUNDAS, a popular women's designer clothing brand known for pairing fashion with modern technology and dressing celebrities such as Beyonce, Reese Witherspoon, Olivia Wilde, Mary J Blige, and many others. By collaborating with Unique Network, Polkadot, and UME, DUNDAS is advancing its pioneering vision to revolutionize digital fashion by bringing sustainability and accessibility to global fashion enthusiasts.
DUNDAS provided Proof of Attendance tokens (PoAPs) to 340 guests attending the 2023 Paris Fashion Week show. UME Studios will design this D24 collection of NFTs, named "Dundas PFW and minted on Unique Network's carbon-neutral advanced NFT infrastructure. The PoAPs served as proof of attendance.
DUNDAS also implemented an activation sequence to enable guest list members to claim their PoAPs before, during, or after the event with a few clicks, no need for a crypto wallet.
In summary, the PoAPs enabled fashion enthusiasts to participate in DUNDAS’ brand narrative, providing access to the D24 collection and Peter Dundas' design inspirations, creating novel opportunities for authenticity, immersion, and a new Web3-powered DUNDAS community.
This event-NFT integration marks DUNDAS' first milestone in delivering innovative experiences and engagements for digital fashion powered by Web3.
Evangelo Bousis, Founder and Image Director of DUNDAS, said, “DUNDAS has heavily invested in the intersection of web3 technologies and fashion since the beginning of this movement. The support of industry leaders like Polkadot and our strategic partnerships with UME and Unique Network helps bring this all to life. PoAPs are just the beginning. We can't wait to show the world all the groundbreaking experiences we're building together."
Victoria Bousis, CEO & XR Director UME Studio, said, “We are thrilled to announce our innovative collaboration with DUNDAS, Unique Network, and Polkadot, which will provide an authentic and relatable perspective on NFTs, fostering enriching narratives and experiences for a diverse and growing community. Also, as a female director in the space, I was inspired narratively by Peter Dundas’ iconic designs and his DUNDAS woman: a confident, unapologetic, powerful, resilient, sensual, and feminine figure. Based on Peter Dundas’ creative vision for the PoaP, we will release the PoAP, "Paris Fashion Week 2023: D24," on March 6th, marking the beginning of an exciting year of surprises!”
Björn Wagner, CEO of Parity Technologies, said, "This is the type of collaboration we love to see in the Polkadot ecosystem, utilizing Polkadot’s boundary-pushing technology to bring new engaging experiences for people who may have never interacted with a blockchain before. Unique Network and the advanced functionality they’ve developed for NFTs is a prime example of how Polkadot enables next-generation Web3 use cases, with the added benefit of interoperability across the entire Polkadot ecosystem of 40+ blockchains.
Alexander Mitrovich, CEO of Unique Network said, “With DUNDAS, we are starting the next in NFTs. DUNDAS and UME Studio have a great vision for the next generation of NFT use cases that are environmentally friendly, user friendly and utilizes advanced, enterprise-grade NFT functionality like nesting, customizability, and dynamic features. NFTs are finally moving beyond the collectibles and are on their journey to become a cornerstone of rapid innovation, powered by the creative vision of Peter Dundas and execution by UME Studio.”
Furthermore, as the fashion industry increasingly ventures into the digital market, using significant blockchains like Ethereum for minting has raised concerns about the high carbon footprint, resulting in criticisms of NFTs and PoAPs for their potential impact on CO2 emissions.
By minting on Unique Network, a Proof-of-Stake blockchain built on Polkadot, currently considered the most environmentally friendly and energy-efficient proof-of-stake network — DUNDAS is keen to uphold its commitment to accessibility, inclusivity, and creating sustainable fashion.
While physical fashion remains DUNDAS' core business model, the rise of digital fashion presents numerous prospects for growth and expansion. It provides a sustainable alternative to physical fashion and fuels creativity through experimentation.
The collaboration between DUNDAS and Unique Network marks a significant step toward the next generation of digital fashion that is sustainable, inclusive, and community-driven.
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Peter Dundas launched his eponymous lifestyle brand in unconventional style, debuting with Beyoncé Knowles at the 2017 Grammy Awards. With partner Evangelo Bousis, DUNDAS was created around a non-seasonal structure of timeless and seasonless capsule collections to meet the needs of the brand’s clientele. The DUNDAS woman has a nomadic spirit – she is a global traveler and values style over trends. For more information, visit dundasworld.com
Recently awarded the PGA Innovation Award for 2023, UME is an innovative 3D studio that creates iconic stories and branded digital assets for web 3.0, groundbreaking immersive XR experiences, and “made in-engine” films and series via virtual production pipelines. UME bridges cinema, technology, and gaming through emotive virtual humans, fantastical worlds, and meaningful gaming interactions to pioneer the future of storytelling across platforms and audiences.
Polkadot provides the technical advances necessary to make blockchain technology practical, accessible, scalable, interoperable, and future-proof, removing limitations and barriers to entry, fueling innovation, growing the decentralized technology space, and bringing the Web3 vision to life.